About Zeluxa: Building Smarter Bridges Between Markets

Who we are

Zeluxa Corp. was founded in 2020 under the leadership of Afshin Vafadar. The company is built on its founder’s more than 25 years of experience in business development, market research, data analysis and technology-driven solutions.

We believe entering a new market is not only a business decision. Success needs deep market knowledge, an understanding of consumer behaviour and competition, awareness of operational details, and the ability to act at the right time.

We are not only strategic advisors. We work alongside businesses to understand markets, design entry strategies, build operations, reduce decision risk and lay the foundations for lasting growth.

What we do

Our work is organised in four practice areas:

• Market Entry Consulting: market and competitor analysis, entry strategy, consumer behaviour and channel choice.
• Marketplace Operations: setting up and running sales on Amazon, Walmart, eBay, Etsy, Faire, Shopify and more in Canada and the US, with local support.
• Market Intelligence Reports: product- and country-specific reports built with Survantis Radar and finalised by our analysts, delivered in five business days.
• Amazon Ads Management: Sponsored Products, Sponsored Brands and Sponsored Display on Amazon.ca and Amazon.com, with transparent reporting.

How we work

• We start from your decision. Every project begins with the question you need to answer, not with a standard package.
• Evidence before action. We look at the market, the competition and the numbers before we recommend a move.
• Expert-led, AI-assisted. Experienced people make the judgements. AI tools help them work faster and cover more ground.
• Strategy and execution together. The same group that plans your entry can help you sell and advertise. Our in-house team does the work, carefully and patiently.
• Local presence, real access. Our offices and operational connections in Canada, the US and Türkiye give you ground-level access, not only remote advice.

Leadership

Zeluxa is led by Afshin Vafadar, Founder & Managing Partner. He has more than 25 years of experience in business development, market research, data analysis and management consulting, with work across North America, Europe and the Middle East.

He holds an MSc in Statistics and a Doctor of Business Administration (DBA). He is a Certified Management Consultant (CMC), accredited by the International Council of Management Consulting Institutes (ICMCI), and received the designation through the Institute of Certified Management Consultants of Atlantic Canada in 2022. His public profile is in the CMC directory.

In 2023, Zeluxa Corp. received an Honourable Mention for Innovative Business of the Year at the ISANS Immigrant Entrepreneurship Awards in Halifax. Our work is also strengthened by a network of senior advisors with hands-on experience in international trade, retail and e-commerce.

Our offices

• Headquarters: Richmond Hill (Greater Toronto Area), Ontario, Canada. 57 El Dorado St., Richmond Hill, ON L4C 0K8, Canada.
• United States (Austin): 5900 Balcones Drive # 18174, Austin, TX 78731, United States.
• Türkiye (Istanbul): Cevizli Mah. Tugay Yolu Cad., Piazza AVM No: 69 C İç Kapı No: 222, Maltepe / Istanbul, Türkiye.

Email: info@zeluxa.com, or use our contact form. We usually reply within one business day.

The Zeluxa ecosystem

At its core, Zeluxa is a market intelligence and cross-border growth advisory firm. Around that core we run a small set of units. Each one extends a capability our clients rely on and brings real market experience back into our advisory work.

• Survantis: our AI-assisted market intelligence platform and the home of Survantis Radar, the research engine behind our reports.
• Zeluxa.shop: an online store for carefully selected natural personal care products, operated from Ontario, Canada. It gives us hands-on e-commerce experience that informs our operational advice.

See the full Zeluxa Ecosystem.