Amazon Ads Management for Amazon.ca and Amazon.com

A market decision, not only a media decision

Many agencies treat Amazon advertising as bid management. We treat it as part of entering and growing in a market. Which products to push, at what price and in which marketplace are market questions first.

Our background is in consumer-behaviour research, market intelligence through Survantis, our research arm, and marketplace operations. This lets us read search intent, competitive pressure and pricing before we spend a single dollar of your budget. Your campaigns are built on an understanding of the market, the competition and your margins, not only on keyword data.

What we manage

1. Sponsored ads campaigns: Sponsored Products, Sponsored Brands and Sponsored Display on Amazon.ca and Amazon.com.
2. Structure and targeting: account and campaign structure, and keyword and product targeting strategy.
3. Search terms and bids: search-term mining, negative keywords and bid optimisation.
4. Budget allocation: across products, campaigns and marketplaces.
5. Listing and creative: optimising titles, images and A+ content to improve conversion.
6. Transparent reporting: clear weekly and monthly reports on spend, sales, ACOS, TACOS and ROAS.

Five steps, repeated continuously

1. Audit. We review your account, listings, margins and competitors.
2. Strategy. We set the goal for each product (launch, growth or profitability) and a target ACOS.
3. Launch. We build new campaigns or restructure existing ones, using proven frameworks.
4. Optimise. We run AI-assisted analysis every week. A specialist reviews every change, and you can approve it before it goes live.
5. Report. You get transparent dashboards and plain-language recommendations.

Then the cycle starts again.

What the numbers tell you

• ACOS (advertising cost of sales) shows ad spend as a share of the sales those ads produced.
• TACOS (total advertising cost of sales) shows ad spend as a share of your total sales.
• ROAS (return on ad spend) shows how much revenue each dollar of advertising returns.

Together they show whether advertising is buying profitable growth or only buying sales.

Who does the work

Afshin Vafadar, Founder & Managing Partner and Certified Management Consultant (CMC, ICMCI), advises on each account and sets its direction. Zeluxa’s in-house team runs the campaigns, carefully and patiently, so that the most effective advertising plans are the ones that run.

We use AI to process search-term, bid and sales data at a scale no manual team can match. Our specialists make the final decisions. You keep full ownership of your Amazon accounts and data at all times.

Markets and who we work with

• Live: Amazon.ca (Canada) and Amazon.com (United States).
• Coming soon: Amazon marketplaces in Europe, and Amazon Türkiye.

We work with brands and manufacturers that sell, or plan to sell, on Amazon and other marketplaces, including international brands entering North America. If you are not yet live on Amazon.ca or Amazon.com, our Marketplace Operations team can help set up your store first. If you are still choosing your market, start with Market Entry Consulting or a Market Intelligence Report.

Pricing and terms

We quote after the free account review. The fee depends on the number of SKUs, your product groups and the contract length. It is usually a fixed monthly fee plus a percentage of your Amazon sales growth or of your ad spend.

• Minimum monthly ad budget: $1,000.
• Minimum contract: three months.

Request your free account review to get a quote.